[Developer]

Improve Search Engine Optimization Tutorial

An important issue in web design is search engine optimization. In simple terms search engine optimization is optimizing web pages to increase the ranking in search engines. Having a high ranking hugely increases traffic to web pages. This is because, in most cases, viewers will be looking through search engines and will not already know the link of your web page.

There are many different aspects and tricks that can be done to improve the position in which a web page is ‘ranked’. If you want to improve the ranking, it is important to understand how the major search engines function.

Search engines such as Google, Yahoo and MSN all use ‘bots’ to search for web page. Lets take Google as an example. The Google bot has two versions. The first version is called the Deep bot. The deep bot tries to follow every link and add as many pages as it can to the Google index. The second version called the fresh bot constantly crawls through the web in an attempt to find fresh new content.

So what does this all mean? Well here are the do’s and the don’ts I used to get Explosive Web Design indexed on Google in two days!

Do:

It’s often said that content is king. Having content that is different to the average web page is probably the most important step. This will boost the rankings of the site phenomenally as search engines are constantly looking for the freshest, newest information.

Secondly it is important to link your web page from forums, blogs and other popular sites. In saying this it is also natural that people will link your site if your content is worth linking. This boosts rankings as the deep bot tries to add as many pages found, into the index or alternatively people may click on the links in interest of your site. It is also important to have the link relevant to the key words on your web page, for example the link of this web page would be SEO improvement because the web page has to do with improving search engine optimization. Though on the other hand something like cool web page wouldn’t be relevant to link to this site because it isn’t about a Cool web page. In fact I noticed that within half an hour of linking from a popular site I was in the Google Index.

Constantly update the content on the web page. Not only does this improve the rankings on Google, but it also improves the amount of regular viewers, which intern creates more traffic.

Use Google’s webmaster tools. These tools will show diagnostics of your page(s), statistics, who’s linking to you and who you’re linking to. It can also be beneficial to add a site-map. If you are unsure on how to create a sitemap, an excellent tool to use is Create your Google Sitemap Online - XML Sitemaps Generator

Submit your site to Google’s index. By submitting the site, it generally reduces the time taken for Google to index.

Use META tags. Even though it is a known fact that META tags barely or don’t effect search engines such as Yahoo and Google, older search engines may still use these tags to index websites.

Buy a domain name if there are sufficient funds. Generally domain names (such as .com, .net, .org, etc.) sound more professional and often get more clicks resulting in a higher position and higher traffic.

Put keywords or phrases into pictures by using ‘alt’.

Put important keywords in <H1> tags.

Put important keywords in the page’s title

Don’t:
Don’t put any content you want the search engine to see in flash* or image files. This is because search engines are unable to ‘see’ the text in flash files or image files.

Don’t put excessive amounts of content that is unrelated to the site. This reduces the chances of the website coming up on Google for what keywords that are actually wanted.

Don’t copy other people’s content. As said before the search engines look for new fresh content. If a web page has identical or very similar content the ranking of the page will drop dramatically or alternatively not be indexed at all.

Don’t put text the same color as the background and then type lots of key words or phrases in hope to get up rankings. This trick may have worked five years ago, but recently bots have been able to disregard any content with the same hex code as the background. In some cases people have been totally removed from the index of search engines because of excessive ‘invisible’ text.

These do’s can be put in place to ensure the highest search engine optimization possible and increase traffic exponentially. The don’ts should be avoided to reduce bad search engine rankings.

[tracy16]

Hi,
i really like this tutorial that you have put up but i had a suggestion. this is just about the pages optimisation, please can you put some light on the promoting side of the website. like after it is indexed how can we promote it with low cost spending....

thanks in advance, please do reply
tracy16

[extrabit]

this is just about the pages optimisation, please can you put some light on the promoting side of the website. like after it is indexed how can we promote it with low cost expenses.