[Developer]

Adding Google Analytics to your Board

What is Google Analytics?

Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize AdWords advertisement and marketing campaigns through the use of GA's analysis of where the visitors came from, how long they stayed on the website and their geographical position. {http://en.wikipedia.org/wiki/Google_Analytics}

Why is Analytics Important?
If you (the Board Owner) want to know what is really happening on your site and how best to optimize it to increase visitors and participation and hopefully...... get a conversion.... (make money).... then GA is an important tool for you...